This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives) books pdf online
Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives) pdf
Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives) free ebook pdf epub
Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives) pdf free download
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.